https://www.insidehighered.com/news/2015/10/16/ithaca-college-shifts-marketing-strategy-focus-whole-institution-not-individual?utm_source=Inside+Higher+Ed&utm_campaign=d5b8358eb0-DNU201510016&utm_medium=email&utm_term=0_1fcbc04421-d5b8358eb0-198397473
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