Campus Communication Tools -- Facebook, Twitter, etc.

Dear Dr. Tom Seymour,

Last week you were invited to this industry leading webinar. We are
now pleased to provide a detailed conference agenda for your review.

"Campus Crisis Communication Tools: Facebook, MySpace, YouTube & More"
Thursday, March 26, 2009 1:00 - 2:00 PM ET
http://www.HigherEdHero.com/9B/0/2/p29PUPc/p2X4U11Ri/p0e

PROGRAM HIGHLIGHTS:
Using Social Networking Tools for Crisis Communication
** How Facebook, Twitter and Myspace can benefit your crisis communications
plan
** Tips for using Youtube and internet blogs to your advantage
** How the widespread use of texting can assist in emergency communication
** Tactical Technology: Information Every Crisis Team Needs to Know Now

Pre-Crisis Planning Strategies: What You Need to Know & Do Now
** Issues management teams should consider first
** Keys to developing and managing your campus emergency website
** Which networks are the most beneficial - and easy ways to join
** Using social networks for crisis preparedness

Keys to Effective Communication During a Campus Emergency
** Strategies for incorporating a proactive vs. a reactive approach
** How to activate your own social networking site in a crisis
** How to utilize the sites of colleagues, alumni, staff and students
** How to overcome the common problems of modern crisis communication

Live question and answer session - Have your specific questions answered

Your Expert Presenter:
Cindy Lawson is the Assistant to the Chancellor for Marketing and
Communications at the University of North Carolina Wilmington.

** Cindy served as the Vice President for Communications and Strategy
Development for the entire University of North Carolina system and led
public relations teams at Texas A&M University, the University of Arkansas
at Little Rock, the Culver Military Academy, and Eastern Michigan
University.

** Cindy handled the crisis communications during the 1999 bonfire tragedy at
Texas A&M University, in which 12 students died and 27 others were injured.
The way in which she handled the communications aspects of the tragedy
became the benchmark for crisis communication in higher education. CNN, CBS,
NBC and ABC reporters praised her for handling the crisis "as well or better
than the Tylenol crisis."

** Cindy has authored a crisis communications chapter for the book Campus
Crisis Management: A Comprehensive Guide to Planning, Prevention, Response,
and Recovery recently published by Jossey-Bass, and she has authored
Effective Crisis Communications, a set of instructional materials for the
National Response and Recovery Training Center.

** In addition to the many news and magazine articles written about Cindy?s
handling of the Bonfire crisis, several authors have written about her
crisis communications leadership in their books, including Kathleen Fearn-
Banks in the second edition of Crisis Communications, A Casebook Approach;
PRSA?s Strategies and Tactics; and Weathering the Storm by Christopher
Simpson.

Hosted by Higher Ed Hero, this webinar gives you the opportunity to add
immediate, money-saving impact to your work environment that is:

FAST - No wasted time here. Get right to the heart of the matter with a 1-hour
block designed to easily fit into your busy schedule.

CONVENIENT - No airlines. No travel. No time out of the office. Join in from
the comfort and convenience of your desk.

EASY - A telephone and computer are all the equipment you need. Just dial in,
punch in
your access code, log on to the website and you're in. That's it.

ACTIONABLE - Our webinars provide money-saving tactics you can
start using as soon as you hang up the phone.

IDEAL FOR MULTIPLE LISTENERS - Use a speakerphone and as many people as
you want can listen in at no extra cost to you. These sessions are a
cost-effective, time-efficient means of training Higher Education
professionals and staff, and reinforcing key issues in a fresh, new manner
that they will remember and act on.

AFFORDABLE - Priced at $199, a fraction of the cost of travel and
attendance fees for a lengthy, high-priced conference or seminar.

** "Campus Crisis Communication Tools: Facebook, MySpace, YouTube & More" **
** Live, 60-Minute Webinar **
** Thursday, March 26, 2009 1:00 - 2:00 PM ET **

Register now for this exciting event by clicking the following link
http://www.HigherEdHero.com/9B/0/2/p29PUPc/p2X4U11Ri/p0e

You can also register by calling 800-964-6033. When registering by phone please
refer to your Priority Code: 58880

As usual we offer a full refund if not satisfied from now until 7 days after
the event.

If you do not wish to receive further notices about this conference, or
future conferences, please click here
http://www.HigherEdHero.com/9B/4C/2/p29PUPc/p2X4U11Ri/p0e

Please do not reply directly to this e-mail, as we are unable to process
it. We sent this to you from a "send only" mailbox.

I hope you'll join us.

Sincerely,

Higher Ed Hero
370 Technology Drive
Malvern, PA 19355

P.S. When registering by phone please refer to your
Priority Code: 58880

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