Are You Using the Social Media

Dr. John P. Girard

and

Dr. Tom Seymour

College of Business

Minot State University



Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).



A website (also spelled as web site) is a collection of related web pages, images, videos o other digital assets that are addressed with a common domain name or IP address in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via the Internet or a private local area network.



A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors.



Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user’s application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.



All publicly accessible websites collectively constitute the World Wide Web.



The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organize them into a hierarchy, although hyperlinking between them conveys the reader’s perceived site structure and guides the reader’s navigation of the site.



www.sagology.com

www.johngirard.net

www.seymour-sentate.us







SOCIAL MEDIA TOOLS



Twitter: Twitter is a service that lets you keep in touch with people through the exchange of quick, frequent answers using 140 characters to one simple question. Telcos can use this to provide service updates, emergency information, or new offerings.

www.twitter.com



YouTube: Provides a visual way to share information, tell stories and present yourself, your company or a product. Use of YouTube offers a creative and inexpensive way to visually connect your company with your community. Short, timely and creative videos are most viable. You can also create a “channel” for your company so that it is easily accessible. Community efforts can make this a popular way to gain visibility and message.

www.youtube.com and www.theflip.com/



Flickr: Opportunity to create pictorial narrative to connect the community around products, services, community events, sports and special seasons (harvest, calfing or Christmas, Easter) from face-to-face interaction within the community/service territory.

www.flickr.com



LinkedIn: The world’s largest professional network with over 40 million members. LinkedIn provides a way for people to connect with professional contacts, business and individuals to exchange knowledge, ideas, and opportunities with a broader network of professionals.

www.linkedin.com



FaceBook: A social networking Web site that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The Web site’s name stems from the administrations with the intention of helping students get to know each other better. Companies can use Facebook to create a group or fan page or for a mascot.

www.facebook.com



Blogs: A blog (contraction of the term weblog) is a type of Web site maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. As of December 2007, more than 112 million blogs were registered online.

http://senator-tom-seymour-blogspot.com

www.blogger.com



Wikis: A community authored and edited encyclopedia of knowledge. A wiki is a Web site that uses wiki software to allow easy creating and editing of any number of linked Web pages. Wikis are often used to create collaborative Web sites, to power community Web sites, for personal note taking, and to integrate into knowledge management systems. Most wikis serve a specific purpose, and off topic material is promptly removed by the user community. Such is the case of the collaborative encyclopedia Wikipedia. In contrast, open purpose wikis accept all sorts of content without rigid rules as to how the content should be organized.











Tom Seymour, PhD

BIT Department - Professor

Minot State University

North Dakota Senator

http://www.seymour-senate.us

701-858-3307 MSU Phone


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